| Studio | Dates | Weeks | Leads | Leads / week | Net Presales | Net Presales / week | Conv. Rate | Peak Leads / week | Peak Net Presales / week | Spend | Spend / week | CPL | CPS |
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Meta Ads + Google Ads + Grassroots (the channels with their own spend), for the selected phases — spend of partial weeks prorated by days. Click a studio to see each channel. Not affected by the Source filter. % of Mktg = share of total marketing spend (which also includes the LeadTeam fee and other costs).
| Studio / Source | Leads | Net Presales | Conv. Rate | Spend | % of Mktg | CPL | CPS | Comm. Events |
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Preview Week by Day — click to open
Opening day is shown as a reference only — it's counted in First 90 Days (on the bill date presale memberships start billing, which isn't a new presale). First Timers come in from leads of earlier weeks, so they can exceed the day's leads.
Totals cover each studio's days so far, so studios at different stages aren't directly comparable — use the / week values or the weekly chart. / week = per 7 days since opening. New Members exclude presale holders, whose memberships activate on opening day (shown separately as Presale Activations). Conversion rates compare counts in the same days (not a cohort), so Lead → First Timer can exceed 100%. The average leaves out studios open less than 7 days.
| Studio | Opening | Days (of 90) | Leads | Leads / week | First Timers | First Timers / week | New Members | New Members / week | Presale Activations | Lead → FT | FT → Member | Spend | Spend / week | CPL | CPA |
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