Brand Safety Audit
Live · Buffer data

Brand Safety Audit

Loading audit data…

Data reviewed through: —
1. Get posts from: to
2. Publish Claude's result:
Viewing cycle:
Filter by post date: to
Show:
Loading…
This audit evaluates SWEAT440 Instagram content against 6 brand-safety categories. It is a triage tool — its output is a flag-and-review queue for human adjudication. It surfaces genuine risk, not aesthetic preferences. The only strict visual rule is logo integrity. Use the status button on each flag to track its lifecycle: Pending review → Reported to Ops → Cleared. Every change is saved automatically.
HIGH
Clear, unambiguous violation. Logo recolored or distorted; explicit lyric soundtrack confirmed; active alcohol consumption on camera; overt political endorsement. Immediate action.
MEDIUM
Likely violation, context-dependent. Suggestive pose; unconfirmed explicit audio; external partnership without documented approval. Review this week.
LOW
Borderline — quick human glance. Cultural/social messaging short of a violation; loose brand formatting. Confirm or dismiss.
The 6 Evaluation Categories
CategoryFlag if you see thisDo NOT flag thisTypical confidence
1. Political or religious messagingCandidate endorsement, partisan statements, proselytizing content, divisive legislation stancesCultural holiday acknowledgment, general inclusivity language, community appreciationHIGH if overt · MED if ambiguous
2. Explicit lyrics in audioReels where the soundtrack contains confirmed explicit lyricsEnergetic music without confirmed explicit content; instrumentalsHIGH confirmed · MED suspected
3. Overly sexualized contentDeliberate sexualization beyond fitness norms; suggestive posing unrelated to exerciseAthletic bodies, gym wear, sports bras, sweat, exertion — standard fitness contentMED or LOW — gradient
4. Active alcohol consumptionAlcohol actively consumed on camera; "happy hour" language with alcohol emojisBackground presence only; non-alcoholic beverage partnershipsHIGH if shown · LOW if presence
5. Logo misuseAny modification of the official mark: recoloring, distortion, stretching, unofficial fonts, unapproved backgroundsOfficial logo used correctly with approved colors and backgroundsHIGH — binary, zero tolerance
6. Loose brand adherenceUnapproved external partnerships in-studio; third-party medical providers without documented approval; major brand voice departureMinor caption formatting; emoji use; slight tone variation; aligned community eventsMED or LOW — light touch
SWEAT440 · Brand Safety Audit · Confidential — Internal Use Only Triage tool only — human review required on all flagged items